NYC POP-UP SHOP: SOHO
In under 30 days, my team and I concepted and designed the general aesthetic as well as all marketing collateral for the PacSun New York Pop-Up Shop located in SOHO, New York City. All design collateral was conceptual with the goal of making the pop-up shop a one-of-a-kind flag-ship store; this included a 12 foot tall entryway lenticular as well as unique composited photography throughout the 10,000-square-foot space. 

PacSun is bringing its California sensibility to New York with a pop-up shop at 583 Broadway running through Labor Day. Put together by Pacific Sunwear of California Inc. in 30 days, the 10,000-square-foot, two-level temporary store is around 6,000 square feet bigger than PacSun’s typical stores, allowing the retailer to enlarge displays of brands it wants to showcase, including Nike, Hurley, Vans, Diamond Supply Co., Modern Amusement, Beats by Dre, Brandy Melville and its exclusive collaboration with the Jenner sisters called Kendall & Kylie.
— WOMEN'S WEAR DAILY