BTS 2016: LUKA + LOTTIE FOR PACSUN DENIM
Helped conceptualize the aesthetic and launch of PacSun Denim as its own denim label using famous social media icons Lottie Moss and Luka Sabbat. Utilizing photography assets, I designed the landing page for the PacSun Denim launch on Pacsun.com as well as designed in-store and window aesthetics for Back to School 2016 (Launching July 22nd in-stores).