HOLIDAY 2014
PacSun's 2014 Holiday Campaign was a spin on "Sea Punk" and the influence of technology on design. By using iPads and hi-resolution scanners, we took our campaign photography and played with a series of glitching techniques. Pulling inspiration from the analog, we branded and designed our Holiday 2014 aesthetic by taking a digital photograph, and then scanning it while moving the iPad around on the surface of the scanner. 

Photography by Harper Smith   |   Videography by Harrison Boyce