BLK. FRI. 14: BRANDING
PacSun's 2014 Holiday Campaign was a spin on "Sea Punk" and the influence of technology on design. By using iPads and hi-resolution scanners, we took our campaign photography and played with a series of glitching techniques. Pulling inspiration from the analog, I branded and designed our Black Friday aesthetic by taking a digital photograph, turning it into pixles, and then scanning it to create tech-waves and RGB breaks. This design was so successful that it carried over to Black Friday 2015 and has been established as PacSun's Black Friday branding.